About us

A letter from Micaela, founder of Tribute

Who we are and where we've come from

Retail is such an exciting industry to be in, we count ourselves lucky! Each day brings something completely new - new products, new customers, new experiences. Most of all, we have FUN.

I'm Micaela, the founder and director of Tribute. I started this business in 2013 with a few imported bikinis on a plastic rail in Camps Bay and with the help of my husband, team members, family and friends along the way, the business has taken many exciting shapes and forms - from pop-up spaces, to our own boutiques in malls, and finally what we are today: an e-commerce store with a showroom and warehouse in Claremont, Cape Town.

With the launch of our online store in 2020, our brand is now accessible to all areas of South Africa and our parcels are being delivered in cities, towns, remote farms and even game reserves! The in-person shopping experience is also far more personal and relaxed, with our showroom open every weekday to any customers who prefer to see, touch and try on the items before purchase.

The Tribute brand is built around two ideas: there's no time for boring clothes and we dress comfortably classy and bold. All our buying decisions match these two mottos and it is our promise to our customers to continue striving for difference and individuality in all our product launches.

I'm a mom, wife and keen adventurer. I think most Tribute customers resonate with and share one or all three of these life priorities... and therefore when it comes to dressing, our needs likely meet too.

Either way, thank you for finding yourself here.

Micaela X

Cute cardigan

Love this item and can’t wait to wear it this winter👌

Murakami Embellished Knitted Cardigan with Sequin Motif in Black

Excited and Loving love love it. The size is perfect can't wait for winter.

Murakami Embellished Knitted Cardigan with Love Sequin Motif in Cream

Joyful top!

I love this top! The colour is so vibrant, the fabric is cool and comfortable (and beautiful), and I feel great in it. I get lots of compliments when I wear it. :)

Italian Cotton Blouse with Embroidered Sleeves in Mustard

Flowy and feminine

I love the dress - it feels great, and the fabric and colours are really beautiful. I ordered a size down, as recommended by your sizing guide, and it fits perfectly.

Button up Midi Shirt Dress With Pink Floral Print In Black

Great stretch!

Reversible Jeans With Floral Print In Blue

Just Gourgeous!!

Murakami's Embellished Knit

Love, Love, Love...so cosy, soft and super sassy.

Simply love it

Flared and Cropped Reversible Jeans with Floral Print In Denim

Love it and even how it fits

Flared and Cropped Reversible Jeans with Summer Print in Khaki

Comfy! I love it!

Warm and beautiful! Can't wait to be in winter,

Breton Viscose Knitted Shacket with Stripes in Cream

Gorgeous!

This cardie is so lovely and soft, and just the perfect slightly-outsized fit. I can see my winter being a lot snugglier. Also, Tribute Store are amazing – excellent client service, and their deliveries are super-fast.