A letter from Micaela, founder of Tribute
Who we are and where we've come from
Retail is such an exciting industry to be in, we count ourselves lucky! Each day brings something completely new - new products, new customers, new experiences. Most of all, we have FUN.
I'm Micaela, the founder and director of Tribute. I started this business in 2013 with a few imported bikinis on a plastic rail in Camps Bay and with the help of my husband, team members, family and friends along the way, the business has taken many exciting shapes and forms - from pop-up spaces, to our own boutiques in malls, and finally what we are today: an e-commerce store with a showroom and warehouse in Claremont, Cape Town.
With the launch of our online store in 2020, our brand is now accessible to all areas of South Africa and our parcels are being delivered in cities, towns, remote farms and even game reserves! The in-person shopping experience is also far more personal and relaxed, with our showroom open every weekday to any customers who prefer to see, touch and try on the items before purchase.
The Tribute brand is built around two ideas: there's no time for boring clothes and we dress comfortably classy and bold. All our buying decisions match these two mottos and it is our promise to our customers to continue striving for difference and individuality in all our product launches.
I'm a mom, wife and keen adventurer. I think most Tribute customers resonate with and share one or all three of these life priorities... and therefore when it comes to dressing, our needs likely meet too.
Either way, thank you for finding yourself here.
The start of Retail
Our first retail store opened in October 2014, and was named "Feature", featuring many different local brands in one space. It was a hub of creativity with locally made products from clothing to homeware and artwork.
For 6 years we had various different pop-up and permanent retail spaces around Cape Town.
We had the opportunity to take up a second space in Cavendish Square, and as a result of that we had to come up with a second "brand", that brought forth "Tribute".
This was our fourth boutique in Cape Town, with two stores in the V&A Waterfront and two in Cavendish Square.
The family expanded
The arrival of my boys in 2017 and 2018 brought a whole new dimension not only to my life but to the business too.
Attached to me for their entire first year, they came everywhere with me. You could find them behind the counter, helping paint the stores, and accompanying me on every buying trip. The Tribute team were (and still are) their Aunties. It certainly takes a village to raise children...
Having closed Feature in 2018 to focus on the Tribute brand, when Covid came upon us in 2020 we were in a position to pivot.
During lockdown, I was able to create the online store while my kids napped and it was the start of a whole new era for Tribute.
What may have taken years for us to get to, became an over night business change for the better. The moment lockdown semi-lifted the team were back at work packing orders and I was driving around Cape Town delivering them!
The entire Tribute team thought we'd be a Cavendish fixture forever. It was our first home and we really did feel at home there.
However, by 2021 the ecommerce side of our business was requiring so much more of our efforts and we decided as a team to put all our energy, stock, woman-power into focusing on it.
Closing the last store in September 2021 was bittersweet. I can humbly say, we are so grateful we did.
I LOVE Julz Shoes they are like wearing slippers with Style. I was super impressed with the customer service received from Tribute store. Their professionalism and the speed with which my order was expedited was top class. Ordered in the morning and my order was delivered by 3.30pm the same day. excellent. Thank You Tribute and Julz Shoes.
White And Gold Sandal With Double Buckle
stunning shoe, great for everyday and dressing up casual outfits
Soft and easy to wear x
Hi had a phenomenal experience with the Tribute boutique store and love my great quality items that I purchased online and received beautifully packaged x
Baie dankie, ek het my Luka leather Slip on Sneakers, baie vinnig ontvang en
is gelukkig met my aankoop,
Service was absolutely Professional, Efficient & received in Good Order.. feedback & updates were well regulated..Happy Customer .
Very soft and comfortable. I loved the pink wrapping paper when I opened my parcel.
I love these pants, it looks so smart, it's a very different kind of material. So comfortable! Think I should have ordered one size smaller though. Love the color and the delivery was fast and the package was nicely wrapped. Want to buy more of these !
A lovely light, cool dress to wear in the hot days we are having in Johannesburg. Soft flowing and felt elegant and 'cool'.
Shipping time was exceptional. I received the dress fewer than 24 hours after placing the order! The dress was exactly as shown on the web site and the fit was true to their size guide. I am truly impressed.
How excited was I to receive my dress in just 3 days and it is so beautiful. Thank you Michaela
The most beautiful dress, gorgeous quality. What a win!
My need for a new something new was fulfilled with extremely fast delivery,
my new Bohemian Dress arrived and I wore it that night - great quality surprisingly great service - Thank you I love my new dress
A replacement boiler suit was sent to me, and that's of great quality. Thank you Micaela for contacting me, and replacing the defective black boiler suit.