Retail is such an exciting industry to be in, we count ourselves lucky! Each day brings something completely new - new products, new customers, new experiences. Most of all, we have FUN. 

I'm Micaela, the founder and director of Tribute. I started this business in 2013 with a few imported bikinis on a plastic rail in Camps Bay and with the help of my husband, team members, family and friends along the way, the business has taken many exciting shapes and forms - from pop-up spaces, to our own boutiques in malls, and finally what we are today: an e-commerce store with a showroom and warehouse in Claremont, Cape Town. 

With the launch of our online store in 2020, our brand is now accessible to all areas of South Africa and our parcels are being delivered in cities, towns, remote farms and even game reserves! The in-person shopping experience is also far more personal and relaxed, with our showroom open every weekday to any customers who prefer to see, touch and try on the items before purchase. 

Our first retail store opened in October 2014, and was named "Feature", featuring many different local brands in one space. It was a hub of creativity with locally made products from clothing to homeware and artwork.

For 6 years we had various different pop-up and permanent retail spaces around Cape Town.

The entire Tribute team thought we'd be a Cavendish fixture forever. It was our first home and we really did feel at home there.

However, by 2021 the ecommerce side of our business was requiring so much more of our efforts and we decided as a team to put all our energy, stock, woman-power into focusing on it.

Closing the last store in September 2021 was bittersweet. I can humbly say, we are so grateful we did.