About us

A letter from Micaela, founder of Tribute

Who we are and where we've come from

Retail is such an exciting industry to be in, we count ourselves lucky! Each day brings something completely new - new products, new customers, new experiences. Most of all, we have FUN. 

I'm Micaela, the founder and director of Tribute. I started this business in 2013 with a few imported bikinis on a plastic rail in Camps Bay and with the help of my husband, team members, family and friends along the way, the business has taken many exciting shapes and forms - from pop-up spaces, to our own boutiques in malls, and finally what we are today: an e-commerce store with a showroom and warehouse in Claremont, Cape Town. 

With the launch of our online store in 2020, our brand is now accessible to all areas of South Africa and our parcels are being delivered in cities, towns, remote farms and even game reserves! The in-person shopping experience is also far more personal and relaxed, with our showroom open every weekday to any customers who prefer to see, touch and try on the items before purchase. 

The Tribute brand is built around two ideas: there's no time for boring clothes and we dress comfortably classy and bold. All our buying decisions match these two mottos and it is our promise to our customers to continue striving for difference and individuality in all our product launches. 

I'm a mom, wife and keen adventurer. I think most Tribute customers resonate with and share one or all three of these life priorities... and therefore when it comes to dressing, our needs likely meet too. 

Either way, thank you for finding yourself here. 

Micaela X