About us

A letter from Micaela, founder of Tribute

Who we are and where we've come from

Retail is such an exciting industry to be in, we count ourselves lucky! Each day brings something completely new - new products, new customers, new experiences. Most of all, we have FUN.

I'm Micaela, the founder and director of Tribute. I started this business in 2013 with a few imported bikinis on a plastic rail in Camps Bay and with the help of my husband, team members, family and friends along the way, the business has taken many exciting shapes and forms - from pop-up spaces, to our own boutiques in malls, and finally what we are today: an e-commerce store with a showroom and warehouse in Claremont, Cape Town.

With the launch of our online store in 2020, our brand is now accessible to all areas of South Africa and our parcels are being delivered in cities, towns, remote farms and even game reserves! The in-person shopping experience is also far more personal and relaxed, with our showroom open every weekday to any customers who prefer to see, touch and try on the items before purchase.

The Tribute brand is built around two ideas: there's no time for boring clothes and we dress comfortably classy and bold. All our buying decisions match these two mottos and it is our promise to our customers to continue striving for difference and individuality in all our product launches.

I'm a mom, wife and keen adventurer. I think most Tribute customers resonate with and share one or all three of these life priorities... and therefore when it comes to dressing, our needs likely meet too.

Either way, thank you for finding yourself here.

Micaela X

October 2014

The start of Retail

Our first retail store opened in October 2014, and was named "Feature", featuring many different local brands in one space. It was a hub of creativity with locally made products from clothing to homeware and artwork.

For 6 years we had various different pop-up and permanent retail spaces around Cape Town.

December 2015

Introducing Tribute

We had the opportunity to take up a second space in Cavendish Square, and as a result of that we had to come up with a second "brand", that brought forth "Tribute".

This was our fourth boutique in Cape Town, with two stores in the V&A Waterfront and two in Cavendish Square.

2017

The family expanded

The arrival of my boys in 2017 and 2018 brought a whole new dimension not only to my life but to the business too.

Attached to me for their entire first year, they came everywhere with me. You could find them behind the counter, helping paint the stores, and accompanying me on every buying trip. The Tribute team were (and still are) their Aunties. It certainly takes a village to raise children...

2020

Silver Linings

Having closed Feature in 2018 to focus on the Tribute brand, when Covid came upon us in 2020 we were in a position to pivot.

During lockdown, I was able to create the online store while my kids napped and it was the start of a whole new era for Tribute.

What may have taken years for us to get to, became an over night business change for the better. The moment lockdown semi-lifted the team were back at work packing orders and I was driving around Cape Town delivering them!

September 2021

Being Brave

The entire Tribute team thought we'd be a Cavendish fixture forever. It was our first home and we really did feel at home there.

However, by 2021 the ecommerce side of our business was requiring so much more of our efforts and we decided as a team to put all our energy, stock, woman-power into focusing on it.

Closing the last store in September 2021 was bittersweet. I can humbly say, we are so grateful we did.

Absolutely love them

Absolutely love them. The fit perfectly on the hips (not baggy or bulky), and then spacious on the legs with out being balloons. Slimming and comfortable

OMG! I am obsessed with the Shiloh Red Sneaker

OMG! I am obsessed with the Shiloh Red Sneaker. It is so comfy and truly to the word as I normally wear Froggie and this sneaker is on point for comfort. I also love the retro colour as it gives my outfit that funky look. AND...Tribute so bEAUtifully gift wrapped the boxes. It truly felt like a surprise gift! Thank you!

Shiloh Leather Sneaker In Red, Orange & White

Love it! I’ve worn it on repeat since it arrived

Love it! I’ve worn it on repeat since it arrived 🩵

Awesome sneakers

Awesome sneakers. I love them!

Lyra Leather Platform Sneaker In Bottle Green

Denim shorts with daisies

Perfect fit and length. I love them!

Denim Shorts with Embroidered Daisies in White

I was worried about sizing but true to size and

I was worried about sizing but true to size and so comfortable and excellent quality

It’s just gorgeous

It’s just gorgeous. Beautiful comfortable fir that looks great on its own or gorgeous under a denim jacket amongst others.

LOVE

LOVE LOVE

Remi Leather Sneaker In Navy Snake

What a lovely pair of sneakers,

Comfort meets Style

Beautiful set, comfy enough to wear around the house and classy enough to dress up and wear out for the evening. The fabric is great to pack for travelling as the crepe doesn't show 'suitcase fatigue'. I'm a size 34\36, it's a bit more fitted on me than on the models pictured but still very flattering.

Tierra Italian Crepe Viscose Waistcoat and Palazzo Set in Black

Shiloh pink

Most comfortable

Very pleased with my purchase

Very pleased with my purchase, great service!

Shiloh Leather Sneaker In Silver & White

Awesome

Awesome jean

Tropical Print Reversible Jeans in Navy Blue

Beautiful summer dress!

The dress is super nice and I love the texture of y
It. It feels nice and soft. My husband approved it. He told me it wss his favourite dress now. And I'm also loving it of course! The colour is so pretty! I strongly recommend it.

Linen Blend Bohemian Dress in Stonewashed Grey

Helena Short Bohemian Dress with Tassels in Seagreen

Trendy and comfy!

Love love love my new silver sneakers! Not only do they look great, but they are super comfy for my broader foot. #bestbuy

Just lovely

This is a lovely and flattering dress- you can tie it at the back for a looser or more silhouetted look, which I really appreciate about it.
I’m 1.65cm and it’s a good length (the model is taller).
Material is fairly light-weight, more like a linen-weight.
Stamp of approval from all family members 😁